Want to write for the same publication as Richard Branson, Jack Welch, and Arianna Huffington? Good news, you can.
LinkedIn launched its publishing platform in 2012 by inviting 150 of the most influential thought leaders to write original content. Today, all members can use Pulse to share their unique knowledge and professional insights with the 433+ million members who interact there.
At the same time that it’s exciting, it’s also a bit intimidating—especially for non-writers. While you might see the potential to strengthen your brand and build out your profile, you also want to go about it the right way. The last thing you want is for people to roll their eyes when they see the subject you chose or approach you took.
Well, here’s a step-by-step guide on how to write an effective article, even if writing’s not “your thing.”