In 2012 I read a book that had a profound impact on me and shifted how I think about my career.

That book is The Start-Up of You by Reid Hoffman and Ben Casnocha.  The authors argue that we can develop a competitive advantage by answering questions regarding our assets, our aspirations, and the market realities.

1) Assets: What are you inherently good at? What do you have going for you? These can include soft assets (knowledge, skills, connections) and hard assets (cash, investments).

2) Aspirations: Where do you want to go in the future? What do you want to do? Who do you want to become?

3) Market Realities: What will people actually pay you for? Where is there a market demand?

In my latest video, I dive into these three critical questions, sharing how these questions inspired me to make a career pivot and how they can help you build a career competitive advantage.