Nathan Tanner

Surprise, LinkedIn Endorsements Do Matter! Here’s What You Need to Know

Whenever I teach a session on how to improve LinkedIn profiles, I almost always get asked one of the following questions:

  • Is there any value in adding skills to my profile?
  • Are skill endorsements important?
  • What should I do if a connection endorses me for a skill he knows nothing about?

For context, the site allows you to add up to 50 skills to your profile, and those in your network can validate that you have those skills by “endorsing” you. This feature was rolled out in 2012 and there are now over 10 billion endorsements on the platform.

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